Wednesday, July 16, 2008
Givenchy Phenomen’Eyes Mascara shaking up the mascara market by standing still
So with all the talk about vibrating mascara wands I’m surprised not many have mentioned the new Givenchy mascara debuting in August. While the other brands of mascara may shake, Givenchy’s new mascara is going to shake up the market when it releases a new mascara called Phenomen’Eyes.
Phenomen’Eyes mascara features a spherical brush. You can use it in all directions and it will allegedly reach every single lash from all sides. The formula is also said to be easier for gliding on the lashes and it contains elastomer; but it also has a high proportion of fluid wax, a modelling polymer, and panthenol. The mascara will be available in black and brown.
Personally I’m not sure if this old dog can learn a new trick and stop applying mascara the “old fashioned” way. But being a sucker for new makeup products I will probably buy this when it comes out. A spherical brush sounds a heck of a lot safer than a brush vibrating near my eye.
So the question is do you think this brush will work for you?