I saw the new Rouge G lipsticks. The case is ingenious!
When you pull out the tube of lipstick a mirror pops up from the cover. It’s sleek and hefty at the same time. The tube looks like an ellipse and the color reminds me of white gold. It’s not garish and definitely a break from the design of the Kiss Kiss lipstick line.
Apparently Rouge G lipstick is a collaborated creation of Guerlain’s creative director, Olivier Echaudemaison and jeweler Lorenz Baümer. The case looks more like futuristic cell phone or extravagant piece of jewelry than a lipstick.
According to Echaudemaison, Guerlain formulated a set of criteria for creating a tool for flawless lip makeup every woman dreams of having:
* Exceptionally bright and radiant colors,
* Easy outlining of lip contour,
* Smooth and evened out surface of the lips,
* Plumper look,
* Feeling of full comfort.
But the major secret behind new lipstick’s formula is its jewelry ingredient – ruby powder.
Really? Ruby Powder. Are they serious? Just so you know. Ruby Powder is usually used as an industrial polisher for metals. But regardless of that little fact, during these tough economic times the last thing I want to do with rubies is grind them up to a fine powder and mix them in some wax and call it lipstick! Even if Ruby is my birthstone and it is probably a sign from the makeup gods that I must have this product!
According to Guerlain
Guerlain called on one of the most talented jewelers from the Place Vendome in Paris, Lorenz Baumer, to create an object of mystery and seduction: Rouge G de Guerlain. At the first click, the case reveals a stunning mirror, a promise of your own personal luxury, and then an exceptional lipstick nestled within the case. Rouge G de Guerlain surpasses mere beauty with a breathtaking formula. A precious ruby powder interacts with daylight to reveal spectacular radiance unachieved to date. At the first contact, lips are immediately defined, smoothed, plumped and hydrated.
Several years ago Guerlain had the Divinora line of lipstick with a hammered yellow gold case. The top of the lipstick case swiveled open to reveal a little round mirror. That was totally Awesome!! It was a novelty for me and I loved taking out my Divinora lipstick and opening up the mirror. People would always look and ask about it. Then the Kiss Kiss line came out and the mirror was gone. I had moved on to a little Kate Spade mirror so I wasn’t too put off, plus I LOVED the design of the Kiss Kiss line. Now Rouge G with the built in mirror was being released and when I saw the promo pictures I was so excited to get one.
I saw the new lipsticks at Bloomingdales this past weekend and I tried many different shades on. I really thought they were nice but nothing groundbreaking. No TRULY unique shades, nothing I hadn’t seen before from Guerlain or other lines. I asked the lovely sales rep is she knew the price and with some hesitation she said “I think they are $35”. Humm. I had to pass. That was a little beyond my budget for the day. Glad I did pass because that Sales Associate was incorrect. The lipsticks are $45! FOURTY FIVE US AMERICAN DOLLARS! WTH? Has Guerlain gone insane?
Hellooooo We are in a recession. I am so not spending $45 on one lipstick…and it’s not even refillable. When I run out I have to shell out another $45 for a new one? No way. I love Guerlain. I love the line so much it hurts that the have done this. OK. Really what hurts is that I can't afford a $45 lipstick. but that's beside the point. I could exist solely off of Guerlain makeup if I had to and here they go doing something stupid like a $45 lipstick! Of course if you can afford this lipstick, more power to you and can I be your best friend?
Guerlain Rouge G comes in 25 shades and matches two major types of outfit. The range includes never changing 10 shades and 15 bold pink, orange and blaze red shades. Rouge G de Guerlain will launch in April but it has been seen at my local Bloomingdales and Neiman Marcus.