Monday, March 23, 2009

Guerlain Rouge G Lipsticks - Guerlain has gone too far



I saw the new Rouge G lipsticks. The case is ingenious!
When you pull out the tube of lipstick a mirror pops up from the cover. It’s sleek and hefty at the same time. The tube looks like an ellipse and the color reminds me of white gold. It’s not garish and definitely a break from the design of the Kiss Kiss lipstick line.



Apparently Rouge G lipstick is a collaborated creation of Guerlain’s creative director, Olivier Echaudemaison and jeweler Lorenz Baümer. The case looks more like futuristic cell phone or extravagant piece of jewelry than a lipstick.

According to Echaudemaison, Guerlain formulated a set of criteria for creating a tool for flawless lip makeup every woman dreams of having:

* Exceptionally bright and radiant colors,
* Easy outlining of lip contour,
* Smooth and evened out surface of the lips,
* Plumper look,
* Feeling of full comfort.

But the major secret behind new lipstick’s formula is its jewelry ingredient – ruby powder.
Really? Ruby Powder. Are they serious? Just so you know. Ruby Powder is usually used as an industrial polisher for metals. But regardless of that little fact, during these tough economic times the last thing I want to do with rubies is grind them up to a fine powder and mix them in some wax and call it lipstick! Even if Ruby is my birthstone and it is probably a sign from the makeup gods that I must have this product!

According to Guerlain
Guerlain called on one of the most talented jewelers from the Place Vendome in Paris, Lorenz Baumer, to create an object of mystery and seduction: Rouge G de Guerlain. At the first click, the case reveals a stunning mirror, a promise of your own personal luxury, and then an exceptional lipstick nestled within the case. Rouge G de Guerlain surpasses mere beauty with a breathtaking formula. A precious ruby powder interacts with daylight to reveal spectacular radiance unachieved to date. At the first contact, lips are immediately defined, smoothed, plumped and hydrated.

Several years ago Guerlain had the Divinora line of lipstick with a hammered yellow gold case. The top of the lipstick case swiveled open to reveal a little round mirror. That was totally Awesome!! It was a novelty for me and I loved taking out my Divinora lipstick and opening up the mirror. People would always look and ask about it. Then the Kiss Kiss line came out and the mirror was gone. I had moved on to a little Kate Spade mirror so I wasn’t too put off, plus I LOVED the design of the Kiss Kiss line. Now Rouge G with the built in mirror was being released and when I saw the promo pictures I was so excited to get one.

I saw the new lipsticks at Bloomingdales this past weekend and I tried many different shades on. I really thought they were nice but nothing groundbreaking. No TRULY unique shades, nothing I hadn’t seen before from Guerlain or other lines. I asked the lovely sales rep is she knew the price and with some hesitation she said “I think they are $35”. Humm. I had to pass. That was a little beyond my budget for the day. Glad I did pass because that Sales Associate was incorrect. The lipsticks are $45! FOURTY FIVE US AMERICAN DOLLARS! WTH? Has Guerlain gone insane?

Hellooooo We are in a recession. I am so not spending $45 on one lipstick…and it’s not even refillable. When I run out I have to shell out another $45 for a new one? No way. I love Guerlain. I love the line so much it hurts that the have done this. OK. Really what hurts is that I can't afford a $45 lipstick. but that's beside the point. I could exist solely off of Guerlain makeup if I had to and here they go doing something stupid like a $45 lipstick! Of course if you can afford this lipstick, more power to you and can I be your best friend?




Guerlain Rouge G comes in 25 shades and matches two major types of outfit. The range includes never changing 10 shades and 15 bold pink, orange and blaze red shades. Rouge G de Guerlain will launch in April but it has been seen at my local Bloomingdales and Neiman Marcus.

22 comments:

  1. Have you ever tried Estee Lauder's Pure Color Crystal Lip Jewels lipstick line? Their caps also turn in to mirrors <3

    ReplyDelete
  2. there are other lipsticks that make mirrors for the lipsticks like K said. and I will be scared of putting RUBY on my lips. eating RUBIES??? OMG!!!

    $45 bucks to eat rubies. not a bad deal but do i want it???

    i initially thought the packaging was great but had no idea it had such ingredient inside. i don't think i am interested anymore.

    and i am not sure how PURE the ruby is... must be damb crap or else how could they afford to put it in the lipsticks? should have labed them for 100 bucks, you say?

    ReplyDelete
  3. Wow, that is insane. What the heck were they thinking.

    ReplyDelete
  4. dag, that's just beyond it. $45 for a lippy..floored!

    ReplyDelete
  5. $45 can buy me a LOT of booze. Eff those lipsticks!

    ReplyDelete
  6. $45- eep! I won't rant about it too much though, because not so very long ago, I balked at $25 for a lipstick, and I have *ahem* bought a few at that price at this point, so who knows? But $45 does seem crazy!

    Also, Natalia whatsherface is so gorgeous! If anyone can sell $45 lipstick, she can!

    ReplyDelete
  7. I thought the same thing when I first heard about them - $45 - who are they expecitng to sell these to? I will save my pennies I think.

    ReplyDelete
  8. Ground up rubies? Really!?! Thats intense, even for lipstick... wow.

    ReplyDelete
  9. I definitely won't spend $45 in a lipstick. My lips are very dry anyway and I am sure all that ruby won't help.
    Thaaaank youuuu for signing in my new blog! Love u!

    ReplyDelete
  10. OK, am I the only one who bought a $45 lipstick?!?!

    I bought Geisha No. 23, a FANTASTIC Red!! It's the creamiest lipstick I've ever worn, and worth the money!

    Ask for one for your birthday ;-)

    ReplyDelete
  11. the rubies part seem highly unnecessary! but the packaging is pretty neat, not $45 neat though

    ReplyDelete
  12. i had a similar reaction to their new glosses at sephora. i think theyre like 26. i was just like "enough already". tee hee!

    ReplyDelete
  13. They have most definitely gone too far — but I thought that about the $34 Rouge Voluptes too. I feel like the "attainable" high end brands are just testing what the market will support. YSL goes to $34 — Guerlain raises to $45!

    ReplyDelete
  14. K: I have not tried those but they seem to be discontinued here in the US. The only color I can still find is a brownish orange shade. Oh well. Thanks for the tip.

    Jojoba, M and /lachesis: I think it's a marketing gimmick, (The ruby powder, that is) obviously they tested it and it is OK if ingested. Still though, a bit OTT and unnecessary.

    Pixie, Clockwork, Wanderer and J: Yeah. It's just too much. Granted, if it was refillable I may not balk at the price....but that's me.

    Joey: Booze wins over lipstick every time!

    Valerie: I know. A $26 lip gloss doesn't even phase me anymore. I have become jaded. Natalia Vodianova is the name and she is drop dead gorgeous!! She was also the face for Chanel's 2008 Spring Makeup (The one w/ the blue eyeshadow, winged navy liner and orange/peach lips)

    Jamilla Camel: It seems that the others that bought this $45 lipstick (AND I KNOW YOU ARE OUT THERE!) are not speaking up on this blog but they should. Yea!! You got one. Geisha is a pretty color indeed I tried that one on in the store. Like I said in my post, If you can afford one of these lipsticks, more power to you & can I be your BFF? Trust me. If I had the money to spend I would get one too.

    GlossMenagerieDotCom(Aly): OMG! ::looks at my own pocket vibe:: you are so right! LOL. I though the same thing when looking at the promo pics. Hey, sex sells right?

    Felicia/ ThisThatBeauty: See I passed the $26 dollar gloss threshold a long time ago. I wish I hadn't, but I did. :-(

    Karla: I think you have something going here. YSL $34 lipsticks did seem outrageous at the time, that's one of the main reasons I didn't get one...but now that Guerlain has a $45 it doesn't seem that bad in comparison. lol...I do wonder if the market will support this new lipstick. I hope not. I don't want to spend $40 for my beloved Chanel Rouge Allures some day.

    ReplyDelete
  15. The mirror isn't new but the rubies certainly are! Still, it'll be interesting to test if nothing else :)

    ReplyDelete
  16. Paris: They do feel very nice on. I didn't detect any Ruby harshness either. lol

    ReplyDelete
  17. Hey everyone
    I think y'all have missed the point. This is Guerlain remember? I'm a bit of an addict for their product lines because of their history. It's Guerlain - romance, elegance and ingenuity. What better indulgence I indulge in that is relatively harmless (compared to 60 dollar scotch, 8 dollar lattes, a BMW or whatever.) I love their stuff and so does my esthetician. Pigments are awesome and that's what you're paying for as well as the name. It's all a choice.
    Canada

    ReplyDelete
  18. Hi Anon: Thanks for the comment! I have to agree with you somewhat. You are paying for the brand and all the research etc. behind it. And yes. I have been guilty of spending $5 on a coffee drink in the past so I have no argument with you there. Like I said in my post, If I had the money I would buy one. My only quibble is that I wish the lipstick case was refillable. It would make spending the $45 a bit easier and not as wasteful to buy a whole new lipstick once I ran out of the color. Know what I mean? Thanks again for your comment! :-)

    ReplyDelete
  19. gorgeous package for sure and the colors are quite pretty. i agree that if they were refillable it would be a must-have, but it seems wasteful to make it be disposable. maybe they should have made it vibrate... ! then i am sure i would have more than one!

    ReplyDelete
  20. hello,

    i stumbled upon your blog while looking for reviews of the rouges g de guerlain, and while your statements are accurate in terms of the ridiculous pricing and packaging... did you know that most of the pigments in lipstick and other makeup items are in fact made of crushed minerals (basically colored rocks, like rubies and pearls)?

    they just put that in the ad copy to make it seem more luxurious, but really it's nothing new, it just provides the lipstick with a shimmer, like a lot of crushed pearls/mother of pearl does.

    there is no adverse health effects to be had from consuming these finely ground minerals, and noone should be worried!

    ReplyDelete
  21. hello,

    i stumbled upon your blog while looking for reviews of the rouges g de guerlain, and while your statements are accurate in terms of the ridiculous pricing and packaging... did you know that most of the pigments in lipstick and other makeup items are in fact made of crushed minerals (basically colored rocks, like rubies and pearls)?

    they just put that in the ad copy to make it seem more luxurious, but really it's nothing new, it just provides the lipstick with a shimmer, like a lot of crushed pearls/mother of pearl does.

    there is no adverse health effects to be had from consuming these finely ground minerals, and noone should be worried!

    ReplyDelete

Note: Only a member of this blog may post a comment.

Progrids

Related Posts Plugin for WordPress, Blogger...