Tuesday, June 15, 2010

Almay Intense i-Color Powder Shadow Trio For Hazels 023

One great thing about having a blog and having a few fans of the blog, is that people will write to me and tell me about their favorite taupe eye shadows. Since It's no secret that both Joeybunny and I have an insanely irrational addiction to taupe eye shadow, we have readers that are all to happy to feed our addiction with recommendations and suggestions. Now once in a while I have a reader that will suggest a taupe I haven't thought of using before....and 9 times out of 10 it will be a taupe from a Drugstore Brand. It's no secret that I am a high end make up snob. I prefer high end cosmetics over Maybelline, Revlon, and whatever else may be lurking in my Local CVS or (shudder to think, Rite Aid)

So I'm not a fan of drugstore makeup. So sue me. So what in the world possessed me to buy drugstore eyeshadow? Well a kind reader and fellow blogger recommended Almay Intense i-Color Powder Shadow Trio For Hazels. Having never used Almay eye color before I was curious to try it out. Plus it was taupe...and three shades of taupe so how could I say no?

Almay Intense i-Color Powder Shadow Trio For Hazels is supposedly geared towards hazel eyes to enhance the hazel color...but I believe anyone can wear such a lovely neutral shade and benefit from the pretty colors. The trip comes with a light silvery taupe highlight shade or base color. A dark steel grey shade to use as a liner or as a crease shade our in the outer V and finally a cool silvery grey taupe to use as an all over lid color or as a crease.

The shadows are all imprinted with the signature a for Almay. They are semi hard but not lacking in pigmentation. I have used this trio at least 4 times now and I have yet to see the "a" pattern disappear on any of the shadows. The shadows had minimal powder fall out however the deep grey one did have some fall out when I used it as a liner, but that could have been user error.

While the trio isn't lacking in pigmentation I do find that it lacks staying power. Even with an eye base the shadow faded and creased on me after 5 hours of wear. When compared to Bobbi Brown shadows, which last a good 12 to 14 hours (with a base) without fading and creasing, the Almay shadows fall terribly short. Why compare to Bobbi Brown? Well Bobbi Brown has a huge selection of neutrals and while I think Almay is the drugstore equivalent of Clinique, I think you all know how much I detest that brand and I didn't want that to taint the comparison, so I chose another neutral, high end brand. I could have gone with Laura Mercier or Trish McEvoy...but I have more experience with Bobbi Brown so that's what I chose.

Do you NEED this? Well I know the person who recommended it to me will disagree...and I'm sorry about that, but no. You don't need this. Even if it is less expensive than Bobbi Brown or any other high end brand, a shadow that doesn't last is a waste of money and lid space. It may have cost me only $7.99 for the trio but that's $7.99 down the toilet because after a few hours its all faded and muddy. What's worse, that $7.99 purchase is mocking me every time I open my makeup case because I know I won't wear it again, yet I can't bear to throw it away. Save your money for some Bobbi Brown shadows; trust me it will be worth the investment.

Ingredients: Talc, Octyldodecyl Stearoyl Stearate, Dimethicone, Nylon-12, Zinc Stearate, Isopropyl Lanolate, Sorbic Acid, Octyldodecanol, BHT, Tetrasodium EDTA, Methylparaben, Propylparaben, Butylparaben. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Carmine (CI 75470), Manganese Violet (CI 77742), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Blue 1 Lake (CI 42090), Bismuth Oxychloride (CI 77163), Chromium Oxide Green (CI 77288), Chromium Hydroxide Green (CI 77189).


  1. The color placement looks nice on you but it sucks that it's gone in a few hours. I HATE that.

  2. Never heard of this brand before, but the color looks nice!

  3. I'm going to give you a high end taupe lemming, then: Guerlain L'Instant d'Un Rêve single e/s. You can see pics and swatches on cafemakeup.
    I couldn't pass on that one, I must say.

  4. Aww, sorry to steer you in a beauty wrong turn! I must be used to a shorter wear time for shadows then you are. Oh well, I'm glad it was only an 8 buck fail.

  5. Phyrra: Thanks. It was fun to play with. just wish it lasted longer.

    Beauty On The Way: Yes. Almay is a drugstore brand owned by Revlon.

    Musing on Beauty: Yes. I have already seen and lusted after That particular Guerlain shadow. I didn't purchase it because I thought it might be too similar to MAC Moth Brown. But I might have to revisit my decision.

    Steph: Oh don't feel bad. I had fun hunting it down and playing with it. That's half the thrill of getting new stuff. And you're right. At least I'm only out $8 versus $30 :-)

  6. i dislike eye shadows that die so fast. i have been having troubles with many brands lately and i have dryish skin. not sure if my eyelids are oily or what's the reail culprit.

    i think we do have this brand here. i will double check the store just to see if there is this particular item. i find it interesting as the palette is quite lovely and colours are intense on your skin too.

  7. DUUUUUDE! If I had known that you were considering a rare jaunt down the drugstore makeup aisle, I would have given you a gigantic list of shadows to try that do NOT fade in a few hours (Almay is notorious for this!). Aw man...I bet you won't be going back down the CVS makeup aisle for a WHILE now. Drat.

    But if you do, consult with me first. PLEASE. I beg of you! I swear I won't let you down. :)

  8. PS: I should correct my last statement. Almay is notorious for not having good lasting power on ME, but a lot of my readers have great success with these shadows (and apparently Stef does too! Hi Stef!). Also, did you keep your receipt? CVS takes back used makeup with no questions asked, so you won't be out anything. :)

  9. Have you tried or had E.L.F.'s mineral eyeshadow in "Confident" suggested to you yet? It's my personal favorite and has successfully kept me from buying even more taupe eyeshadows! (But your post on that IsaDora shadow left me sorely tempted.)

  10. I felt the same way about my Maybelline eyeshadow finds-purples. Even with UDPP or a paint pot OR paints OR the other two primers I have max wear time was about 4 hours. Drugstore brands can and do make decent products just not generally for those with oily creasy evil eyelids

  11. That's too bad about the lasting power as the colors look beautiful. I love how you applied them too.


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