Wednesday, July 27, 2011

Urban Decay Fall 2011 Releases

This Fall we see Urban Decay release a bevy of new products and some familiar products from it's arsenal of beauty. Now, I've already told you about the NEW 24/7 Waterproof Liquid Eyeliner HERE. And yes, It's Awesometastic. Here are several other new products for Fall 2011

First nothing completes a look better than perfectly sculpted brows.  Urban Decay as two new products to help you achieve that finished look to your face. If your brows continually have sparse spots or have a mind of their own then the Urban Brow Precision Tip Brow Tint and Urban Brow Styling Brush and Setting Gel are made for you.

• Designed with function in mind, these sleek Brow Tints feature an ultra-fine brush tip for precision
brow shaping. Color flows through the pen into the fine tip brush creating light, feathery, natural looking strokes.
• Fill in sparse areas, define your arch, and color your brows perfect with one of our two universal
shades of Blonde or Brunette Precision Tip Brow Tints. The Blonde Precision Tip Brow Tint works
beautifully on blondes, red heads, and those with light brown hair. The Brunette Brow Tint works
wonders on those with medium to dark brown hair all the way to black.
• With a won’t budge, water-resistant formula, Precision Tip Brow Tints do not smudge during a sweaty workout, when accidentally rubbed, or as a result of inclement weather.
• If brows or sparse spots need more coverage, just layer strokes of Brow Tint to create a natural looking defined brow.

• Polish off your well-groomed brows with the Styling Brush and Setting Gel. The high-powered clear
gel provides all-day hold yet leaves brows feeling soft, never sticky, stiff or crunchy (no flaking either!).
• Inspired by the ‘hairspray on a toothbrush trick,’ Urban Brow Styling Brush and Setting Gel is equipped with an innovative, mini, straight-edged brush…it looks like a toothbrush!
• Much more effective for brow taming than a traditional spiral brush, our straight brush took two years to engineer and makes brows look amazing!
Urban Brow products are available at Sephora, or ULTA. Or, online at,,, and The Urban Brow Precision Tip Brow Tint and Urban Brow Styling Brush and Setting Gel both retail for $20 each.

Next we have a collection of lashes to give our eyes that "come hither" look

The so-easy-even-an-eight-year-old-could-apply-them false lashes by Urban Decay welcomes the addition of four new wink-worthy styles to their Urban Lash False Lash wardrobe. Styles from coy to saucy boost confidence and allow you to add as much or as little drama to your lash life as you please. Handmade, cruelty-free, synthetic fibers make each pair affordably guiltless.

• Black Velvet – a lush and velvety full lash with a mink-like texture

• Flirt – a 3/4 lash so subtle people would never guess in a million years that you’re
sporting a pair of falsies

• Instaflare – an adaptation of our easy to apply “Instaglam” lash style, Instaflare is
a 1/3 lash with a rounded flare at the outer corner

• Sly – a full lash featuring thinned out inner lashes and an almost invisible band for
a more natural look.

• Each ornate little box comes with latex-free lash adhesive in an easy-to-use vial, ensuring no lash
snafus and peace of mind.
Urban Lash False Lashes retail for $15 and are available at select ULTA locations. Or, online at, and

Not keen on falsies?  Why not explore the option of growing your own false like looking lashes with Urban Decay's new Lush Lash Mascara!

Urban Decay’s new nourishing, thickening, and lengthening Lush Lash Mascara. Infused with our Lush Lash Growth System, this mascara helps grow, condition, and beautify lashes without the harsh chemicals.
• Indulge yourself with the mascara that does-it-all. Whether you’ve been cursed with brittle, fragile lashes, or just wanna give yours some more oomph, Lush Lash Mascara works double-time to beautify your lashes, thickening, lengthening AND building them all-at-once!
• The unusual, creamy texture feels like you’re coating your lashes in a conditioning formula. It glides on like a dream and leaves lashes thick and LUSH!
• Infused with the same growth serum (packed with Peptides and moisturizing Panthenol) contained in our Lush Lash System, Lush Lash Mascara actually promotes lash growth with daily use.
• Though not ‘technically’ waterproof, this innovative formula stayed intact, showing NO signs of running, smudging, or flaking after being road-tested during a steamy yoga class.
• The ultra-luxe iridescent purple tube features an innovative, large, hourglass-shaped brush ideal for applying even, yet generous coats of this rich formula.
• Unlike many mascaras out there, Lush Lash Mascara enhances lashes over time rather than damaging them.
Lush Lash Mascara retails for $20 and is available at Sephora and ULTA. Or, online at,, and

What better way to keep those lashes in shape than an innovative and NON CRIMPING Lash Curler. It may look unlike any lash curler you have ever seen, but it's certain to be gentle to your sweet lashes. Eyelash curlers are necessary, but dreaded. Construed by many as a torture instrument, the eyelash curler inflicted unpredictable brutality in the form of skin pinching, lid pulling, and even eyelash removal at the root. And the curler of old wouldn’t even curl all your lashes at once, leaving the ends crimped rather than curled, an ironic twist given the sacrifice! It’s time for a revolution! Introducing The Revolution High Performance Lash Curler by Urban Decay, the cageless, pinch-free, crimp-free solution to creating beautifully curled lashes without living in fear.

• Featuring a sleek, cageless design, The Revolution High Performance Lash Curler curls in sections for more targeted, precise results. Curl your entire row of lashes or just your outer lashes for a touch of flair; you have options!
• The Revolution is an equal opportunity lash curler. Unlike most lash curlers with standardized cages, The Revolution provides a lasting, soft curl to those with any size and shape of eye and length of lash line.
• The Revolution comes with five extra-cushy replacement pads (which should be changed every three months) guaranteeing a soft and natural, non-crimped curl every time.
• A refined and architecturally pleasing beauty tool, The Revolution High Performance Lash Curler literally outshines all the rest with its glossy gunmetal finish and unique design.
• For maximum spring strength, Urban Decay recommends replacing The Revolution every 18 months.
• The Revolution High Performance Lash Curler is literally a revolutionary way to curl your lashes. For the best results, simply rest the curved section completely against your upper eyelid, making sure to squeeze gently for perfectly crimp-free, curled lashes. The Revolution is most effective when using your right hand to curl the lashes of your right eye and using your left hand to curl the lashes of your left eye.
THE REVOLUTION by Urban Decay retails for $20 and is available at Sephora or ULTA.  Or, online at, and

Moving on from Lashes to Lips, Urban Decay brings you the creamiest, most sumptuously pigmented, truly all-in-one chubby pencil to ever hit your lips. Urban Decay's Super-Saturated High Gloss Lip Color.

• Opaque, saturated, high-impact, long-lasting color of lipstick with the bonus of anti-feathering mega-watt shine in one chubby pencil
• Color is so saturated that your lips stay pigmented longer than with a lipstick or gloss.
• Available in five dynamic shades, Super-Saturated High Gloss Lip Color offers bright fun colors paired with creamy or metallic sparkle finishes. True to their name, these high-gloss lip colors work double time moisturizing your lips while beautifying them at the same time!
• Super-Saturated High Gloss Lip Color is softer than you could ever make a lipstick because the pencil supports the ultra-creamy formula. In a lipstick case, it would just go SQUISH!
• Super-Saturated High Gloss Lip Color brings you an ultra-moisturizing formula free of mineral oil and paraffin. Instead, our state-of-the-art formula is loaded with nourishing plant derivatives such as
Phytosterol, which promotes skin hydration, protects and even rejuvenates the delicate skin on your
• Each 8mm barrel is color-matched to each shade, making it a piece of cake to find in a jam-packed
• Even the pencils with metallic sparkle feel like butter, leaving no trace of ‘sparkle grit’ on your lips.
• Super-Saturated High Gloss Lip Color sharpens beautifully with the Urban Decay Grind House Double Barrel

Adrenaline – bright pink w/sparkle finish
Big Bang – bright fuchsia w/sparkle finish
Crush – hot pink w/crème finish
F-Bomb – bright red w/crème finish
Punch Drunk – bright red-orange w/crème finish

Super-Saturated High Gloss Lip Color retails for $19 and is available exclusively at Sephora and

Last but not least The 15-Year Anniversary Palette!  What would an Urban Decay collection be without a eyeshadow palette that is drool worthy?

Urban Decay introduces a limited-edition 15-Year Anniversary Eyeshadow Collection filled with 15 all new shades.
• 15 mesmerizing shades for 15 years of UD! The perfect mix of neutrals and brights, darks and lights.
• Satisfying every possible eyeshadow need in one collection, these 15 hues feature our signature ‘low binder’ formula, pairing cashmere-soft textures with enormous pigment loads, resulting in mind-blowing blend-ability and knock-out color payoff.

• Encased in a collectible shiny gunmetal box topped with a faceted purple “UD” jewel that highlights the laser-cut, filigreed edges, the 15-Year Anniversary Eyeshadow Collection is so gorgeous that we built it to live on! Simply, remove the shadow tray to reveal a purple, velvet-lined compartment ideal for stashing your favorite jewels and mementos.

Click to enlarge

Deeper - deep shimmery golden brown Evidence - deep metallic blue
M.I.A. - dark velvet brown Deep End - bright teal
Ace - dark gunmetal Midnight Rodeo - brown pearl w/ silver
Blackout - darkest, most saturated black glitter Midnight 15 - oyster pearl w/ silver glitter
Half Truth - deep greyish purple Vanilla - creamy white gold
Tainted - pale matte purple with golden shimmer Flow - soft peach shimmer
Junkshow - metallic bright pink w/ slight blue shift Chase - bright bronze
Omen - metallic bright purple w/ blue shift
Urban Decay’s 15-Year Anniversary Eyeshadow Collection retails for $55 and is available at Sephora, or Ulta. Or, online at,, and

So, What do you plan to get, or have already picked up from Urban Decay?
I have already purchased the 24/7 Waterproof Liquid Eyeliner and I think I might get that lash curler.

all images from Urban Decay 

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  1. I'm waiting for UD's F&F sale which is usually in August or Sephora's F&F sale in the fall to purchase the curler and possibly the brow tint. Love the look of the palette too but i'm trying to ease up on shadow purchases (project 10-pan)

  2. F-bomb will be mine eventually (I know...surprise I'm getting another red lippie), just waiting to see if they release the 24/7 pencil in Perversion.

  3. I love those falsies but I have to say that eye lash curler looks scary!

  4. the chubby pencil in crush looks so pretty. By the way luv "awesomatic". i'm being serious by the way :)

  5. I picked up the palette and it is very nice. The neutrals are more wearable (cooler toned) for me than the naked palette.

    I can't get past the fact they admitted it took them two years to "engineer" the head of the brow gel brush. Honestly? Two years on something as profound as a brush head that looks like a sparse toothbrush. I need to see this in person.

  6. HOLY! Sure the curler says it's friendlier than other curlers but that thing looks so scary hahaha. I want it bad though. To scare others.

  7. The eyelash curler is by far the most terrifying one I've ever seen XD not gonna lie, haha.

    I'm really into lipstick and lipgloss crayons at the moment so I can't wait to see and hear more about these ones!

  8. I am so glad they brought back the lipcolor "Big Bang." The last incarnation was of their Lip Gunk and I lurved that color! The formula was kind of annoying though; too goopy, sticky & messy. I'm hoping this has the fabulous color and opacity with a better texture!


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