Friday, July 27, 2012

Foundation Fridays: Amazing Cosmetics Velvet Mineral Liquid Foundation - Review, Pictures, Swatches

image from sephora.com

It's Friday! That means it's Foundation Fridays time! Today I bring you Amazing Cosmetics Velvet Mineral Liquid Foundation with AmazingConcealer Technology.  Whoof. That's a mouthful.  I was very excited when this came out as I used to be a big fan of the concealer. I have moved on to other concealers now, not because the Amazing Cosmetics Concealer was bad, but because there are other concealers in the world. I can't stay faithful!  However, I am confused by the foundation. All the marketing materials tell me that it's really going to work for me.  The Amazing Cosmetics Velvet Mineral Liquid Foundation is touted as being Lightweight, Water Resistant, Oil Free, Luminous Finish, Non Comedogenic, eliminates pores and fine lines, etc..  All sounds great right?  Well that's not exactly how it went for me.

This foundation from Amazing Cosmetics reads like a it's a BB Cream
"5-in-1 Formula improves skin’s appearance and health
Refinish: AmazingConcealer Technology eliminated the appearance of
pores and fine lines
Renew: Over 80 Essential Vitamins and Minerals nourish the skin for visibly improved tone and increased radiance
Restore: Performance Peptide Complex stimulates collagen and elastin production for visibly firmer skin
Protect: Anti-Oxidants and SPF 15 defend skin from damaging environmental factors like free radicals and UV rays
Hydrate: Cassia Angustifolia acts as a moisture magnet, for up to 24 hours of hydration"

That's a lot of promises for a simple foundation. Part of me wonders if it really is a BB cream with an extended shade selection and Amazing Cosmetics just didn't want to call it a BB cream because they worried that most consumers wouldn't know what it was. 


Amazing as that formulation sounds, my experience was anything but "amazing".  I fear writing this review because of most of the reviews I saw on line are fairly positive. My experience was not.  Here's why:

  • Refinish: AmazingConcealer Technology DID NOT eliminate the appearance of pores and fine lines. In fact it actually emphasized them. The foundation settled into my pores upon application. Granted I was not using a primer, but this said it wouldn't ever do that. Even when I used a primer the foundation settling into pores and fine lines still occurred.
  • Renew: The 80+ Essential Vitamins and Minerals did nothing for my skin. It was not firmer after use. It was not radiant nor even in tone.  I used this foundation for 15 days (which isn't very long, I know) and the only thing I received was breakouts from the chemical and/or physical sunscreens included in the formula. That's my personal sensitivity issue and should not be entirely blamed on the foundation itself.
  • Restore: Whatever "Performance Peptide Complex" was in this foundation did nothing to help my skin look visibly firmer.
  • Protect: The Anti-Oxidants and SPF 15 to defend skin I really can't complain about. SPF is always good.  Except for the fact that my sensitive skin suffers breakouts from certain sunscreen ingredients.  But again, that's a unique quality of my special snowflake skin and should not happen to most people.
  • Hydrate: Cassia Angustifolia acts as a moisture magnet.  I must be mistaken because I thought Cassia Angustifolia (A.K.A. Senna) was a laxative or diuretic used in herbal remedies in the Middle East and India. How that relates to moisture I have no idea.  This foundation did feel very sticky on my face tho, so maybe it does work that way.  Oh wait. Having a sticky foundation is NOT a good thing. I forgot*  (*no I didn't)
Aside from the above issues I also found the coverage of the Amazing Cosmetics Velvet Mineral Liquid Foundation to be extremely sheer. One could almost say this was about as sheer as a tinted moisturizer.  The foundation is touted as having a sheer but buildable formula.  I did not find this to be true.  OK. It was sort of true.  The formula is indeed sheer. Too sheer to cover post acne scars and current blemishes. So I followed the suggestion on the packaging that said apply with a brush or cosmetic sponge and layer for more coverage.  That ended up looking like a caked on blotchy mess.  Seriously. The Amazing Cosmetics Velvet Mineral Liquid Foundation was not buildable on my skin.


The consistency of the Amazing Cosmetics Velvet Mineral Liquid Foundation is that of a cream, not liquid at all. It looked almost like an air whipped creme. It comes in a tube and you squeeze out as much as you need for a full face. The creme looked gritty, but didn't feel gritty.  When applied, it looked incredibly streaky and it needed work to make it look more even.  Oh and that's another thing. I found, I needed A LOT more of this foundation than I normally would of most other foundations.  I think I would need a new tube every month if this was my only foundation.  That would be rather expensive since it's $36 for a 1.18 oz tube at Sephora, Ulta and AmazingCosmetics.com.


As far as the color match goes. I picked the 2nd lightest shade in Fair.  The lightest shade, Ivory was actually too pale for me! There are 10 shades total for this foundation which has a pretty decent range in the darker shades for women of color.

Do you NEED this?  Well I think on this one I'm going to have to say I don't know. I think it was my special snowflake skin that just didn't get along with this foundation.  If you have slightly drier to combination skin, invisible or small pores, require sheer coverage,  and don't have reaction to higher levels of Titanium Dioxide and Zinc Oxide then this might be the one to try.  That's a lot of "ifs".  OK. You don't NEED this at all. What NEEDS to be done is have the Amazing Cosmetics Velvet Mineral Liquid Foundation reformulated, retooled, redone, and recalled.

Let me know if you have tried this and had a different (read: Better) experience with the Amazing Cosmetics Velvet Mineral Liquid Foundation.  If you can also describe your skin type, that would be helpful to me and other readers.  Thanks!

click to enlarge

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8 comments:

  1. Yep, that sounds a lot like a BB cream. Expensive, creamy texture and streaky? Not wish list material :-)

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  2. Aw thats a shame--it definitely all sounds good on paper...but I have similar skin issues as you so I'm a little scared to try this now :/

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  3. Wow, how disappointing. And that sounds like an American bb cream :(

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  4. I'm so happy to see this review...warts and all. I actually have the Amazing Primer (anti aging) and I like it fairly well. I like the concealer too (although I use others). I was hovering over this several times on the Sephora website, but could never pull the trigger. I'm glad I didn't. I don't mind paying the price when something works, but I HATE it when it doesn't.

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  5. I love their concealer so to hear this was a flop sucks. But oh well, something else i can save my money on. Thanks for the review!

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  6. How disappointing! I've heard so many good things about this brand, too.

    Senna Angustifolia, a substance that can be used internally as a laxative, makes superficial sense as a moisture agent, actually. As a natural laxative, it probably functions by drawing water into the colon/digestive tract (TMI, but lots of laxatives work this way to...soften things). So it actually be able to do the same thing to your skin (that is, draw more moisture to the surface). I don't know if it works the same way externally though, of course. ;)

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  7. The review is very good with comparision, whatever the brand may be, we need to choose which will be comfortable for the our skin, there are many facial foundation need to be choosen very carefully.

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  8. It really does sound similar to a bb cream, well except for the water resistant part. I wonder now at almost a year later if they will relabel it for what it really is. You can't flip the tv without seeing about bb creams or now CC creams. It's to bad it turned out to be a flop, I really do like their concealers too.

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